Service

Paid Media for Industrial B2B

Precision media management that captures corporate buying intent.

Paid media management for industrial B2B, focused on Google Ads and LinkedIn Ads

How we deliver

Cheap clicks can work in B2C. In manufacturing, clicks from students and casual browsers drain your budget. Our industrial paid media service focuses on high-value conversions. We run targeted Google Search campaigns to reach engineers researching specifications and LinkedIn Ads to reach procurement leaders. Negative keywords filter academic searches, keeping your budget focused on RFQs (requests for quotation).

Google Ads management for engineering, including Search and Performance Max

LinkedIn Ads campaigns targeted by executive role and industry

Budget controls and extensive negative keywords for academic and internship searches

B2B remarketing throughout the long sales cycle

Tracking from ad click through CRM close

Key deliverables

Core keyword plan for bottom-of-funnel searches
High-converting landing pages tailored to specific applications
Advanced GA4 and Google Tag Manager conversion setup
Monthly bid management guided by ROAS and CAC
Transparent, real-time Looker Studio dashboards

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Problems this solution addresses

Recognize the symptom before choosing the solution.

There is no criterion to tell whether media spend produced good leads The campaign brings students and competitors checking prices

20+ years

Experience in B2B and industry

90+ brands

Served with consistency

120+ projects

Proven results

View related case studies

Frequently asked questions

Why does my current Google Ads campaign get lots of WhatsApp inquiries but no sales?

Broad match terms for generic products, such as “water pump,” can attract retail buyers. We shift targeting toward the technical problem or specific application, such as “centrifugal pump supplier for ore slurry.” That means fewer clicks, with more from relevant decision-makers.

LinkedIn Ads cost more per click than Meta. Are they worth it for manufacturers?

For example, if your equipment costs R$ 500,000, paying R$ 25 for a click can make sense if it reaches the maintenance superintendent at a company such as Vale. Meta can support light remarketing, while LinkedIn can reach corporate decision-makers.

How do you keep irrelevant users from clicking my ads and spending my budget?

We build extensive negative keyword lists before launch. Terms such as “how to,” “PDF,” “school assignment,” “salary,” “jobs” and “Mercado Livre” can signal that a searcher is not a potential buyer.

How long does it take for B2B paid media to generate ROI?

Google Search campaigns targeting bottom-of-funnel intent can generate initial MQLs within the first two weeks. Financial returns follow your sales cycle, which may take 3 to 12 months for an industrial purchase.

Qualified Demand & Real Sales

Google Ads dashboard showing ROI and cost per lead for an industrial campaign

LinkedIn Ads targeting engineering roles through ABM

Conversion rate optimization (CRO) for a technical B2B landing page

Why choose Paid Media for Industrial B2B

Shallow Facebook and Instagram campaigns waste budget at many manufacturers. Industrial paid media requires aggressive exclusions for irrelevant searches, such as students looking for polymer papers. On LinkedIn, scalable account-based marketing can target agricultural executives and mechanical engineers. Google Search can capture high-value demand from searches such as “vacuum extractors for power plants,” including buyers at multinational companies.

Paid media for manufacturers should be measured in transparent Business Intelligence dashboards such as Looker Studio, not generic screenshots. We set a CAC limit for your B2B campaigns and focus on bottom-of-funnel results. Landing pages require business information to screen out students, helping the performance media team deliver validated ICPs to sales.

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