Service
Google Ads for B2B
Paid search for manufacturers, focused on real decision-makers and high-value opportunities.
Request a diagnosis
How we deliver
For manufacturers, more Google ad clicks do not necessarily mean more closed sales. We build industrial B2B Google Ads accounts that screen out casual researchers and reach senior engineers actively evaluating technical solutions. Focused paid media turns costly clicks into qualified quote requests sent directly to your sales team.
Key deliverables
- Careful initial setup for industrial B2B Google Ads
- Custom landing pages matched to specific buyer searches
- Cost-per-qualified-quote tracking
- A/B tests focused on high-value industrial conversions
- Looker dashboard connecting clicks with closed sales
Problems this solution addresses
Recognize the symptom before choosing the solution.
20+ years
Experience in B2B and industry
90+ brands
Served with consistency
120+ projects
Proven results
Frequently asked questions
Is paid search too expensive for manufacturers?
B2B clicks can be costly, but one closed industrial contract can cover a year of advertising. The risk comes from broad bids on searches with no industrial context.
Why does my campaign attract students looking for PDFs?
It may lack smart negative keywords and a strict focus on bottom-of-funnel buying terms. We exclude academic searches and invest in corporate intent.
Can Google Ads work for custom machinery?
Yes. Buyers search by engineering specifications such as tolerances, ISO standards, and materials. We advertise around the technical details that shape B2B purchase decisions.
How much should I initially invest in Google Ads?
The right budget depends on historical conversion rates and competitive search terms. We recommend starting at BRL 3,000 per month directly with Google to gather useful B2B data quickly.
Qualified Demand & Real Sales
Why choose Google Ads for B2B
Moving from broad search traffic to corporate buying intent is central to Google Ads for manufacturers. Unlike retail campaigns, every click should help screen out casual researchers and reach a technical decision-maker. We optimize bids around return on ad spend and build focused landing pages that filter unqualified contacts, giving your sales team quote requests with meaningful project and budget context.
Industrial B2B Google Ads also includes consultative remarketing. A buying committee rarely approves an investment after one visit, so we keep your company visible to decision-makers over the following months with banners featuring white papers, plant ISO certifications, and evidence of equipment performance. Paid media supports a long customer lifetime value and helps move a considered purchase toward a confident decision tracked in your CRM.
Related services
Complement your strategy with these specialized services.
Industrial Landing Page Creation
Create high-converting Industrial Landing Pages
SEO and AEO for B2B Manufacturers
Complement with SEO + AEO B2B for organic traffic
Paid Media for Industrial B2B
See our complete Industrial Paid Traffic strategy