ICP (Ideal Customer Profile)
ICP describes the ideal customer by industry, size, decision-makers, needs, and revenue potential to guide targeting and prospecting.
Definition
Detailed profile of ideal customer: industry vertical, company size, decision-maker titles, typical pain points, purchase cycle, and revenue potential. In B2B industrial, the ICP guides Ad segmentation and outbound prospecting.
See ICP (Ideal Customer Profile) applied in manufacturing →