Prebound Marketing
Prebound Marketing organizes information, goals, and buyer personas before acquisition work so the brand retains a distinct point of view.
Definition
RudekWydra concept: Prebound Marketing is the missing pre-Inbound stage, organizing information, goals, and buyer personas before acquisition begins. Inbound attracts, Outbound hunts, Smarketing aligns; Prebound Marketing organizes the foundation.
See Prebound Marketing applied in manufacturing →