Long-Tail Keyword
A long-tail keyword is a specific search phrase with lower volume and often stronger purchase intent than a broad search term.
Definition
Long, specific search phrase with low volume but high purchase intent. Example: 'high-density polyethylene extruder 500kg/h' vs. 'extruder.' In B2B industrial, long-tails drive conversion despite lower traffic.
See Long-Tail Keyword applied in manufacturing →