Service

B2B Trade Shows and Events

Make in-person events work harder for your sales team.

Marketing activation for industrial trade shows and business events

How we deliver

Manufacturers invest heavily in square footage at trade shows such as Mecânica, Fispal, and Agrishow. RudekWydra turns the booth into part of your sales process, with pre-event campaigns to fill your calendar with ideal prospects, catalogs and lead-capture kiosks at the show, and post-event follow-up automation that keeps business cards from getting lost in a sales rep’s desk.

Pre-event campaigns to schedule qualified sales meetings

Booth kit with catalogs, product sheets, and keepsake giveaways

Interactive kiosks connected directly to your company’s CRM

Structured post-show follow-up and lead nurture sequences

ROI tracking that compares event costs with the pipeline generated

Key deliverables

End-to-end design of the industrial booth experience
Dedicated landing page for invitations and VIP registration
Company materials for quick, high-volume distribution
Trackable QR codes to measure each lead’s interests
Automated thank-you emails and follow-up meeting scheduling

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Problems this solution addresses

Recognize the symptom before choosing the solution.

The trade show generates contacts and sales calls nobody back The booth lead lands in the database and stops there

20+ years

Experience in B2B and industry

90+ brands

Served with consistency

120+ projects

Proven results

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Frequently asked questions

How do you attract qualified visitors instead of casual booth traffic?

We use account intelligence through ABM and inbound campaigns. Weeks before the event, we run targeted LinkedIn and email campaigns to invite decision-makers from your existing accounts and prospects in the area.

What does a booth focused on complex sales need?

Along with a working product demonstration, set aside meeting areas and use kiosks with short forms connected to your CRM. A giveaway is soon forgotten; useful contact data stays with your team. That is where a sales conversation begins.

Why do automation and follow-up matter after a trade show?

They matter because many business cards exchanged at trade shows never receive a first email from the manufacturer. Our sequence starts 48 hours after the show and sends the exact technical PDF the lead asked about, giving the sales rep a timely reason to follow up.

How do we know whether the trade show investment paid off?

We measure the event’s customer acquisition cost (CAC). We divide total event costs by sales generated or influenced over the following six months, using event-source tracking. Lead capture makes that measurement possible.

Qualified Demand & Real Sales

Industrial trade show booth set up for sales conversations and product demonstrations

Digital kiosk capturing qualified leads at a B2B trade show

Technical sales rep sharing a catalog with a customer at a trade show

Why choose B2B Trade Shows and Events

Square footage at industrial B2B trade shows comes at a high cost, so the investment needs a measurable return. Trade show marketing today goes beyond handing out flyers. It can bring Account-Based Marketing (ABM) into the event itself: weeks ahead, we invite decision-makers at target accounts through LinkedIn and email. We prepare the booth for focused business conversations and capture qualified leads at kiosks connected to your company’s CRM.

High-value proposals often stall when no one follows up after the event. Trade show marketing shows its long-term value when follow-up begins as soon as the doors close. RudekWydra sets up immediate automation, such as sending the catalog a visitor saw to the visiting VP’s phone or inbox. Your brand stays visible until the opportunity is ready for a formal quote.

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