01The Direct Answer
Where is my media budget leaking?
Definition
It leaks at the auction, at the organic click or in the data that trains your campaigns — and usually at more than one of the three at once.
Each leak has its own symptom: a rising cost per click, a falling organic click, or a report that improves without sales following. The eight questions below map your answers to whichever of the five pains in the Industrial Click Collapse hub best matches what you are seeing, so the next step is reading, not guessing.
02The Questionnaire
Eight yes-or-no questions
Answer what you can from memory. If you are not sure, "no" is a safer default than a guessed "yes".
03Reading the Result
A pointer, not a verdict
Eight questions cannot replace looking at your own account, your own Search Console and your own CRM. What they do is turn a vague feeling of "marketing is not working" into a named symptom, so the next conversation starts from the right page instead of from scratch.
If more than one category scored the same, that usually means more than one leak is real, which is common in the industrial click collapse. In that case the B2B marketing diagnosis looks at all three together instead of picking one in isolation. If you already know the size of the problem and just need a proposal, go straight to quote request.
04FAQ
FAQ
Where is my media budget leaking? +
In one or more of three places: a paid auction that got more expensive than it needed to, an organic click that is disappearing, or campaign data that still trains on forms instead of sales. Answer the eight questions above to see which one matches your account.
How does this questionnaire’s scoring work? +
Each question belongs to one of five pains in this hub. Every "yes" adds one point to its pain, and at the end the pain or pains with the most points are shown as your likely leak. Everything happens in your browser as you click.
Does this diagnosis replace a full audit? +
No. It replaces guessing where to start. A full audit opens the actual account, the actual Search Console and the actual CRM; this questionnaire only points to which of those three you should open first.
Why is the cost per click going up even though my cost per lead is stable? +
Because the platform can compensate a more expensive click with a higher volume of forms, which keeps cost per lead looking flat while cost per opportunity, the number that matters, keeps rising. Hidden search terms alone showed a 52% higher CPC in a study reported by Search Engine Land.
Does the questionnaire save my answers? +
No. The answers exist only in this page while it is open. Reloading the page or leaving it clears everything, and nothing is sent to a server at any point.
Can I answer again if my situation changes? +
Yes, as many times as you want. Use the "Clear Answers" button to reset the questionnaire, or simply change any answer, since the result recalculates immediately.
What should I do after finding out where the leak is? +
Read the matching pain page for the mechanism behind the symptom, then decide the size of the fix. If the leak touches more than one category, the B2B marketing diagnosis looks at all of them together; if you already know what you need, the quote request is the direct path.
Does this questionnaire work for any size of industrial company? +
Yes. The eight questions ask about behavior you can check in any Google Ads account, any Search Console property and any marketing report, regardless of company size or the tools already in use.
Turn the symptom into a proposal
A named leak is enough to ask for a quote. If you want the auction, the organic click and the data looked at together first, start with the full diagnosis.
