SEO + AEO
AEO, GEO, and LLMO for Industrial B2B SEO
Learn how AEO, GEO, and LLMO differ, and prepare your B2B website to rank on Google and earn citations from AI models.
By Roberto Monticelli Wydra, Founder & Industrial Marketing Strategist
Direct answer
AEO (Answer Engine Optimization) focuses on answering questions directly and in a structured format. GEO (Generative Engine Optimization) aims to improve visibility in AI-generated answers. LLMO (Large Language Model Optimization) is an umbrella term for making your content clear and trustworthy to language models. In B2B, a strong strategy combines technical SEO, in-depth content, structured data (Schema), and FAQs tailored to buyer intent.
AEO: optimize for direct answers
AEO means making your content ready to answer questions clearly and objectively. That includes well-written FAQs, clear headings, lists, and structured data such as FAQPage, HowTo, and Product or Service schema.
Answer real questions from technical buyers.
Keep answers concise and direct.
Use JSON-LD schema to give Google context.
GEO: appear in AI-generated answers
GEO aims to improve visibility in AI-generated results, including AI Overviews, chatbots, and assistants. The focus is on proving authority and reducing ambiguity with technical content, examples, and clear sources.
Create pillar content with technical depth.
Use social proof and case studies to build credibility.
Create a solid semantic structure with headings, tables, and lists.
LLMO: make your website easier for language models to understand
LLMO means making your website easy for large language models to understand. That calls for structured data, consistent terminology, and dedicated pages for different intents. When hiring outside help, it is useful to know how to evaluate AI SEO agencies.
Create dedicated pages for each problem and solution.
Use standardized technical terms.
Link related pages to build context around your brand.
Apply AEO, GEO, and LLMO in industrial B2B
A practical approach is to turn each service and solution into a landing page with an FAQ, technical proof, and a direct CTA. That helps you rank on Google and increases the chance AI systems will cite your content.
Quick questions
Are AEO and GEO the same thing?
No. AEO focuses on direct answers; GEO focuses on visibility in AI-generated answers. They complement each other.
Does LLMO replace SEO?
No. LLMO extends technical SEO to make content easier for language models to understand.
Do I need to rebuild my entire website?
No. Start with your most strategic pages and add FAQs and schema markup.
How do I measure results?
Combine Google rankings, qualified organic traffic, and visibility in AI results.
Does this work for industrial niches?
Yes. Niche markets have less competition and stronger technical intent, which makes them a good fit for AEO and GEO.
Next step
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