Service
B2B Industrial Marketing Agency
Integrated strategy for long sales cycles and complex buying committees.
B2B marketing agency in São Paulo
RudekWydra is headquartered in Brooklin, São Paulo, and serves industrial companies throughout Brazil.
Rua Kansas, 1195 - BrooklinSão Paulo - SP, 04558-060
How we deliver
As a specialized B2B industrial marketing agency in Brazil, we operate as the strategic and operational arm of manufacturers and industrial companies. We organize the funnel, sharpen messaging for technical decision-makers (engineers, procurement managers, and C-level), and run demand generation programs that feed your commercial pipeline with qualified RFQs. We do not sell “posts”; we build a customer acquisition system that connects marketing directly to revenue.
Key deliverables
- Annual B2B marketing plan with monthly revisions
- Technical content architecture built for authority and trust
- Intent-driven campaigns focused on ROI
- Dashboards with MQL, SQL, and opportunity metrics
- Sales enablement content libraries
20+ years
Experience in B2B and industry
90+ brands
Served with consistency
120+ projects
Proven results
Industrial marketing structure
From technical expertise to a predictable commercial pipeline.
We organize the marketing operation around the real industrial buying journey: multiple decision-makers, long sales cycles and high-value opportunities.
Personas and ICP
Map purchasing, engineering and production decision-makers and define the accounts worth pursuing.
Technical conversion site
Organize product pages, catalogs, certifications, cases and clear paths to request a quote.
Inbound + outbound
Combine technical content and SEO with Google Ads, LinkedIn Ads and account-based campaigns.
Marketing + sales
Define MQL and SQL criteria, handoff SLAs and a follow-up routine with the commercial team.
CRM and pre-sales
Centralize source, company profile, qualification, meetings and opportunities in one pipeline.
Business metrics
Track CAC, LTV, conversion to quote, SQL rate, pipeline and revenue—not vanity metrics.
The hybrid squad model
RudekWydra leads strategy, content, media, automation and measurement. Someone from your engineering or commercial team remains the technical guardian, validating terminology and priorities before publication.
Frequently asked questions
What does a B2B marketing agency do?
It designs and executes growth strategies for companies that sell to other businesses, focusing on long cycles, multiple stakeholders, and technical validation.
How is B2B marketing different from B2C?
B2C is faster and more emotional. B2B is rational, ROI-driven, and requires trust from a buying committee.
What are the key KPIs in B2B marketing?
CPL, MQL→SQL conversion, CAC, and pipeline impact are the most relevant metrics.
How do I choose a B2B marketing agency?
Look for deep understanding of consultative sales and proven experience in technical markets, plus strong Marketing–Sales alignment.
How long does it take to see B2B results?
Paid media can generate leads in weeks; organic authority typically takes 4–8 months.
What is Smarketing?
Full alignment between Sales and Marketing with shared lead definitions and goals.
Is outsourcing B2B marketing worth it?
Yes. You gain specialized talent across SEO, content, and performance at a lower cost than building a full senior team.
Related services
Complement your strategy with these specialized services.
Marketing Strategy
Learn about our B2B Strategic Marketing service
B2B Demand Generation
See how we generate qualified B2B demand
B2B Marketing Consulting
Learn more about B2B Marketing Consulting