Service
Google Ads for B2B
Intent-driven media focused on technical leads and real opportunities.
How we deliver
B2B Google Ads is about precision, not volume. We target buyers actively searching for technical solutions and optimize landing pages so expensive clicks become qualified conversions. The result is a paid engine that generates pipeline, not just traffic.
Key deliverables
- Account setup, tracking, and GA4 integration
- Landing pages per ad group with high conversion focus
- Monthly cost-per-opportunity reporting
- Continuous bid and query optimization
- Media plan by channel and budget allocation
20+ years
Experience in B2B and industry
90+ brands
Served with consistency
120+ projects
Proven results
Frequently asked questions
Is Google Ads worth it for B2B?
Yes. It captures buyers who are actively looking for solutions right now.
Google Ads vs LinkedIn Ads for B2B — what’s the difference?
Google targets intent; LinkedIn targets job profile. Together they are powerful.
How do you segment Google Ads for industrial audiences?
By technical bottom-funnel keywords, rigorous exclusions, and industry-tailored messaging.
What is an acceptable CPL in B2B?
It depends on ticket size. Higher CPL is acceptable when lead quality is high.
What should a B2B landing page include?
Clear value proposition, specs, proof, and a form that qualifies without friction.
How do you avoid student or job-seeker clicks?
With negative keywords and ad copy that clearly targets companies, not individuals.
What is B2B remarketing?
Ads to previous visitors that keep your brand visible during long decision cycles.
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