Service

B2B Marketing Assessment

A deep audit of bottlenecks in complex industrial sales.

Technical audit and B2B marketing process assessment for manufacturers

How we deliver

Before investing more in ads or platforms, find where your current funnel is wasting budget. RudekWydra’s B2B marketing assessment examines your entire digital operation: website speed and SEO, whether technical content reaches engineering buyers, campaign efficiency (CPA and CAC), and integration with your sales CRM. You get executive clarity and a focused action plan for the next 90 days.

B2B-focused search engine optimization (SEO) audit

In-depth review of Google and LinkedIn Ads accounts

Industrial website UX/UI and conversion rate assessment

Content gap mapping between marketing and engineering

Critical review of the sales and pre-sales service level agreement

Key deliverables

Consolidated technical report on the current automation stack
Bottleneck list prioritized by risk and impact
90-day implementation and correction roadmap
Recommendations for restructuring platforms, CMS, and B2B CRM
Leadership briefing and presentation of the findings

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Problems this solution addresses

Recognize the symptom before choosing the solution.

The marketing-to-sales agreement has never been audited The CRM records the past and never points to the funnel bottleneck Paid media runs without measuring the real quality of the leads it creates

20+ years

Experience in B2B and industry

90+ brands

Served with consistency

120+ projects

Proven results

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Frequently asked questions

How is a B2B marketing assessment different from a standard SEO audit?

A standard audit checks whether the site loads quickly. Our assessment asks whether it attracts engineering directors or unqualified leads. We check whether your message fits the complex sales cycles in manufacturing.

When should a manufacturer request a marketing assessment?

Common signs include high website traffic but few RFQs, sales reps complaining about poor-quality leads, or repeated agency changes while paid campaign ROI remains negative.

How long does a full B2B business audit take?

Usually 10 to 15 business days. We need time to review your Google Analytics and Google Ads data and speak openly with your sales team, comparing platform metrics with what happens in the field.

What happens after the assessment?

You receive a correction plan. Your company can make the changes with its in-house team or work with RudekWydra’s consulting or agency team to implement the recommendations.

Qualified Demand & Real Sales

Technical sales funnel report during a B2B marketing assessment

Audit of B2B industrial lead acquisition channels

B2B consultant identifying bottlenecks in a manufacturer’s sales process

Why choose B2B Marketing Assessment

Manufacturers often lose digital sales budget to hidden CRM failures or breaks in traffic acquisition. Our B2B marketing assessment conducts a rigorous technical audit focused on the commercial team. We examine industrial landing page conversion rates, data handoffs between HubSpot and Salesforce, and the return from paid search campaigns targeting engineers.

Ignoring rework between sales reps creates an open-ended financial liability. A B2B marketing assessment aims to retire stalled tools and improve follow-up across long sales cycles. The findings become an actionable roadmap to fix, in short 90-day sprints, the leaks that undermine a company’s standing in major B2B infrastructure bids. It also clarifies which platform issues, content gaps, and handoffs deserve attention first.

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